Pay-Per-Click (PPC) advertising is a digital advertising option that allows for immediate traffic to your website (among other things) by displaying featured ad’s in top and side positions within the search results. Google AdWords is arguably the most effective PPC advertising platform available. It not only brings you very targeted website traffic that can be optimized for conversions, but they also allows you the ability to in real-time test keywords that you can later implement as a part of your Search Engine Optimization (SEO) strategy.

For new businesses with no organic website traffic as well as for prevalent businesses with high volumes of organic traffic, PPC advertising is an integral part of any online marketing strategy. Google Ads and branded results take up a large percentage of the overall search results on nearly every high-volume search.  LDA Interactive can help to optimize your existing campaigns and/or build new ones. Our PPC management involves complete development, from keyword research and website optimization through ad testing and campaign optimization.