Your Website is Slow and it’s Affecting Your Search Traffic

Website speed is and always has been critical to the success of a website.  Don’t think that just because the infrastructure in the US is improving and our home/mobile internet speeds are improving that this no longer applies. According to Kiss Metrics, “40% of people abandon a website that takes more than 3 seconds to load”.  As if you didn’t have enough pressure from consumers, Google and other search engines will even penalize you for…

Why Add Amazon Payments as a Payment Method to My Checkout?

Amazon Payments is an online payment method, owned by Amazon.com, Inc., that you can integrate as a checkout option to your e-commerce website.  As of June 2017 the service is available in the U.S., France, Germany, Italy, Japan, Spain, India and the UK.  Existing Amazon users can make secure purchases from non-Amazon websites that accept Amazon Payments.  If your customer selects this payment method, they choose an existing credit card and shipping address from their account…

7 Things to Know Before Buying Customer Service Ticketing Systems

In 2017, it’s rare that a product or service is truly unique, and differentiating your website is a challenge for most Los Angeles based website owners.  Providing a good customer service experience for your customers has become paramount to online business longevity. Once incredibly effective way for a brand to increase their customer lifetime value (CLV) is by providing exceptional customer service to its existing customers. Having a great team is an absolute necessity, but without the right set of…

Magento Website Search Enhancement Extensions

If you are a Los Angeles business owner running an eCommerce website, you understand the importance of a customer being able to quickly, easily, and accurately find a product. Even more so when you are running digital marketing campaigns to attract new website visitors.  If a customer is looking for a specific item and cannot find it with 1-2 clicks, they are going to use your search.  If your Magento website search is slow or returning irrelevant results, your prospective customer…

Increase Repeat Purchases with Website Reward Point Programs

Reaching new customers on your Magento website can be a time consuming and costly task.  This makes customer retention incredibly important and an ongoing struggle for businesses of any size. There are a number of strategies that can be employed to work towards this effort, but we’ll focus on Magento extensions that offer reward point programs.  Offering reward points can be a great incentive to promote repeat purchases.  There are various ways you can structure the rewards.  They can…

The Business Owner’s Guide to SEO

What to know before hiring an SEO agency (or DIY) Search engine optimization (SEO) is not just about hiring someone to “Do Your SEO” on your website.  It’s certainly not just a buzzword either, it’s a verified marketing strategy that is critical to the future success of your online presence as a business. You need to put yourselves in an SEO mind-frame. Your website is living in an ever-changing digital environment.  No matter what your business is, thinking…

The Importance of Responsive Website Design in a Mobile World

Things were so simple in the 90’s, weren’t they?  All you had to do was build a website and you had website traffic.  Now we have to use search engine optimization (SEO) and develop responsive websites to be found.  We have to build responsive websites to provide a consistent experience across devices.  And next it’s accelerated mobile pages (AMP).  Let’s face the reality though, in 2016 and beyond, your customers are highly likely to access your website not…

Login to Magento w/ Social Accounts (Twitter, Instagram, Facebook)

Lets be honest, no one likes going through the process of signing up for an account on a website, and if there was a secure universal system to solve that problem we would probably all be on board.  However, that doesn’t exist and so in the meantime we need to do what we can to make the process less painful for our Magento website customers.  One way we can do so it by enabling a…

Why Load Testing Your Website is Necessary Before Peak Traffic Seasons

With the holiday season approaching fast, now is as good of a time as ever to ensure that you are ready to handle spikes in traffic.  If your website is not ready, not only will you not capitalize on the surges in traffic, but you likely won’t capitalize on anything because your website will be down.  Bottom like is that you should plan on incorporating load testing earlier rather than later to avoid costly performance issues…