Why Add Amazon Payments as a Payment Method to My Checkout?

Article By LDA Interactive Staff

Amazon Payments is an online payment method, owned by Amazon.com, Inc., that you can integrate as a checkout option to your e-commerce website.  As of June 2017 the service is available in the U.S., France, Germany, Italy, Japan, Spain, India and the UK.  Existing Amazon users can make secure purchases from non-Amazon websites that accept Amazon Payments.  If your customer selects this payment method, they choose an existing credit card and shipping address from their account (or add a new one) and checkout with a few simple clicks.  Much like PayPal, using this service keeps the customers financial information private from sellers.  The idea is that by making checkout quicker and adding more protection of customer data, merchants could increase conversions and sales.
  1. How will it benefit me?
  2. What does it cost?
  3. Is there fraud protection?
  4. Are there any added benefits for mobile shoppers?
  5. Do I get all my customers order data?
  6. How do I implement it on my website?
  7. Are there any con’s I should consider?

How will it benefit me

The idea is that using this service will make checkout easier for your customers and if your prospective customers have any hesitations about safety, security, or their information being compromised, using a trusted service by Amazon will alleviate those concerns.  Large retail brands like ALLSAINTS were early adopters of the payment service.  Richard Ascott and James Wintel have publicly spoken about the success they’ve seen with Login and Pay with Amazon, boasting a 34% increase in conversion rate.  They also states that their average checkout time went down by 70 seconds.
Here are the suggested benefits:
  • Faster checkout
  • Easy integration
  • More secure
  • Less logins for customers
  • Increase in conversions
  • Fewer shipping errors
  • More payment choices

What does it cost?

Fees are transaction-based.  There is a fee for both processing and authorization the transaction. The transaction fee (domestic processing) is 2.9%.  The authorization fee is 30 cents (plus tax where applicable) and is collected when the transaction is processed or when it has not been captured and closed or expires.
The international transaction fee is 3.9%.  The authorization fee is 30 cents (plus tax where applicable) and is collected when the transaction is processed or when it has not been captured and closed or expires.

Disputed charge backs not covered under the “Payment Protection Policy” are $20.00 plus tax where applicable.

For refunds, you will be refunded the processing fee only.

**Effective June 19, 2017.
Full fee schedule can be reviewed here.

Is there fraud protection?

According to Amazon, “Checkout by Amazon is backed by Amazon’s leading fraud protection technology. Under our Payment Protection Policy, we will not hold you liable for fraud-related chargebacks if you and the transactions meet all of the requirements of the Policy. You could still be held liable for service chargebacks.”
You can read more on their user agreement.

Are their any added benefits for mobile shoppers?

While the payment solution is responsive and works well with all devices we have tested it on, we see no added benefits from a mobile payments perspective.
Amazon is launching “Pay With Amazon” buttons for mobile apps too which could be beneficial if you are also running an iOS or Android app as an extension of your website.

Do I get all my customers order data?

You get all the information that you need to process your order.  That includes:
  • Customer Name
  • Customer Email
  • Shipping Address (address, city, state, zip, country)
While you do not get customer billing address or other payment related details, you don’t really need them.

How do I implement it on my website

There are already plugins developed to allow for an easy integration on e-commerce platforms such as: Woo Commerce, Magento, Drupal, X-cart,  Shopify, BigCommerce, and many others.
We have found that nearly all of these are free solutions, and most are developed by Amazon.  Here is a full list of the plugins that they offer: click here for list of Amazon developed plugins.
The integration process should not take more than a few hours to install  the plugin and properly test all aspects of the integration.  Consult with your website developer, or we would be glad to assist you.

Are there any con’s I should consider?

Custom e-Commerce Solutions.  If your website is using a purely custom solution or uses a heavily customized solution, you could run into integration issues and added costs.  In this case you have to decide whether the integration cost will be offset by the added value of adding Amazon as a payment option.

A-Z guarantee.  Purchases are covered by Amazon’s A-Z guarantee and this means that your policies have no bearing on the transaction. There are also some quirks like customers can’t purchase more than 20 different items in one order.

Hold Period.  Funds will automatically be deposited every day, after the 14-day hold period.
Ready to Ship. You can’t ship until you receive a “ready to ship” notification from Amazon. This typically takes 30 minutes, but has been reported by some to take up to 3 days in some scenarios. This is most likely working towards your benefit as they are doing their due diligence in fraud checking.  You just need to make sure not to ship until you have the go-ahead or you might lose money for shipping an order that is later marked as fraudulent.
Freezing Accounts.  There have been numerous reports by merchants that Amazon held their funds for 90 days + without prior notice.  Some Amazon Payments merchants report being falsely accused of selling counterfeit goods.

The research for this article was done by a staff writer for LDA Interactive, a Los Angeles based web design agency.  Contact LDA at info@ldainteractive.com or call (213) 342-1770 for a website consultation from one of our specialists.