1. How can it affect my business? 2. What is hacking? 3. How are websites hacked? 4. Is WordPress the only platform affected? 5. How do I know if my website was hacked? 6. What should I do if my website was hacked? 7. How can I avoid being hacked? How can it affect my business? The affects of hacking can be devastating for a business (and consumers). Hacks have bankrupt and dissolved businesses.  Just take…

The focus of this article is not how cryptocurrency came to be or how you can mine it, but rather the information you should take into consideration when determining if you will accept it as a payment method for your e-commerce store.  There are a number of these currencies evolving.  Some are gaining more popularity than others, but for the focus of this article we will look specifically at Bit Coin which seems to be…

Website speed is and always has been critical to the success of a website.  Don’t think that just because the infrastructure in the US is improving and our home/mobile internet speeds are improving that this no longer applies. According to Kiss Metrics, “40% of people abandon a website that takes more than 3 seconds to load”.  As if you didn’t have enough pressure from consumers, Google and other search engines will even penalize you for…

In 2017, it’s rare that a product or service is truly unique, and differentiating your website is a challenge for most Los Angeles based website owners.  Providing a good customer service experience for your customers has become paramount to online business longevity. Once incredibly effective way for a brand to increase their customer lifetime value (CLV) is by providing exceptional customer service to its existing customers. Having a great team is an absolute necessity, but without the right set of…

If you are a Los Angeles business owner running an eCommerce website, you understand the importance of a customer being able to quickly, easily, and accurately find a product. Even more so when you are running digital marketing campaigns to attract new website visitors.  If a customer is looking for a specific item and cannot find it with 1-2 clicks, they are going to use your search.  If your Magento website search is slow or returning irrelevant results, your prospective customer…

Reaching new customers on your Magento website can be a time consuming and costly task.  This makes customer retention incredibly important and an ongoing struggle for businesses of any size. There are a number of strategies that can be employed to work towards this effort, but we’ll focus on Magento extensions that offer reward point programs.  Offering reward points can be a great incentive to promote repeat purchases.  There are various ways you can structure the rewards.  They can…

Things were so simple in the 90’s, weren’t they?  All you had to do was build a website and you had website traffic.  Now we have to use search engine optimization (SEO) and develop responsive websites to be found.  We have to build responsive websites to provide a consistent experience across devices.  And next it’s accelerated mobile pages (AMP).  Let’s face the reality though, in 2016 and beyond, your customers are highly likely to access your website not…

Lets be honest, no one likes going through the process of signing up for an account on a website, and if there was a secure universal system to solve that problem we would probably all be on board.  However, that doesn’t exist and so in the meantime we need to do what we can to make the process less painful for our Magento website customers.  One way we can do so it by enabling a…